Omnichannel Retail: How to Build Winning Stores in a Digital World 2nd Revised edition

"An omni-approach to retail has the potential to boost through-the-door footfall, deepen levels of customer insight, improve service, enhance loyalty and ultimately drive more sales.In today's connected and always-on world, the retail industry is under significant pressure. Digital and mobile technologies, one hour delivery apps and kerbside pickup mean many customers never step inside a bricks and mortar-sales space. Yet digital provides myriad possibilities for physical retailers. But they need to learn how to harness the art of selling both online and offline, integrating the physical seamlessly with the digital and creating something that is flawlessly omnichannel. Connecting the digital to the actual, Omnichannel Retail delivers a wealth of opportunities for the physical retail space. This fully updated new edition explains how to deliver personalized marketing, provide dynamic loyalty programmes and how to work with data. Featuring case studies including Pret a Manger, McDonalds, Asda, Woolworths Australia, Loblaws and Southeastern Grocers, this book provides tangible and proven examples of how retailers can capitalize on the rapidly evolving tech-driven world, while enhancing their traditional channels to market"--
An omni-approach to retail has the potential to boost through-the-door footfall, deepen levels of customer insight, improve service, enhance loyalty and ultimately drive more sales.In today's connected and always-on world, the retail industry is under significant pressure. Digital and mobile technologies, one hour delivery apps and kerbside pickup mean many customers never step inside a bricks and mortar-sales space.Yet digital provides myriad possibilities for physical retailers. But they need to learn how to harness the art of selling both online and offline, integrating the physical seamlessly with the digital and creating something that is flawlessly omnichannel.Connecting the digital to the actual, Omnichannel Retail delivers a wealth of opportunities for the physical retail space. This fully updated new edition explains how to deliver personalized marketing, provide dynamic loyalty programmes and how to work with data. Featuring case studies including Pret a Manger, McDonalds, Asda, Woolworths Australia, Loblaws and Southeastern Grocers, this book provides tangible and proven examples how retailers can capitalize on the rapidly evolving tech-driven world, while enhancing their traditional channels to market.
Understand the importance of bringing the power of digital and the omnichannel experience to everyday shopping and learn how to deliver an instant, profitable, bricks and mortar retail solution with this updated new edition.
The retail industry is under significant pressure. Not only are retailers grappling with rising costs, but they are trying to keep up with rapidly changing consumer behaviours, technological advancements and ever-increasing competition.To win, retailers today have to learn how to serve customers equally well both on and offline. This means integrating the physical seamlessly with the digital and creating something that is flawlessly omnichannel as, more than ever, customers are seeking convenient, personalized and unified shopping experiences, regardless of when or where they choose to engage. An omnichannel approach to retail delivers the potential to boost footfall, enhance customer insight, improve service, grow loyalty and ultimately drive sales.Omnichannel Retail serves as a practical guide for businesses on how they can better serve customers to fuel their growth by harnessing the opportunity that being digitally enabled and data-driven brings. This fully updated new edition explains how to build engaging loyalty schemes, deliver personalized marketing and how to maximize the power of customer data. Featuring case studies from omnichannel leaders worldwide such as Asda, Woolworths Australia, Target and Pret A Manger, this book provides tangible and proven examples of how retailers can capitalize on the opportunity that our hyper-connected and always-on world presents.