Focused Fundraising - How to Raise Your Sights And Overcome Overload

"Fundraisers and their employers play an essential part in the fabric of society. Too often, resources are scarce, priorities are shifting, and efforts are ineffective or inefficient. This book will provide the reader with the tools needed to tackle their challenges and increase their impact on their nonprofit missions. The theme of this book is learning to focus in an age of heightened distraction to deliver better results. The authors' approach blends art and science, organization and individual, and big and small considerations to deliver a powerful, compact, desk-side resource for anyone involved in fundraising. The truly unique aspect of this book is the authors' mixture of highly operational and tactical solution sets (from Cannon) with a deep emphasis on mindfulness and focusing techniques (from Felberbaum). This book will give the reader tools to solve a growing problem: noise. Separating the necessary from the near is an ongoing struggle. The volume, pace, and complexity of distractions is only growing. The authors' surveys show that fundraisers feel the impact of the distractions and want solutions. This will be the first reference book of its kind to combine individual mindfulness tactics with organizational operational strategies to create environments where fundraisers can flourish."--
Maintain your focus, your productivity, and your sanity in the contemporary fundraising environment In Focused Fundraising: How to Raise Your Sights and Overcome Overload, accomplished nonprofit management strategists and leaders Christopher Cannon and Michael Felberbaum deliver a must-read combination of the latest mindfulness techniques and operational strategies that will equip you to succeed in an increasingly chaotic, noisy, and confusing fundraising environment. You’ll find concrete strategies to navigate the challenges of modern fundraising, including technology changes, scarce resources, and shifting donor expectations. In the book, you’ll also find: Hands-on skills for sharpening your focus while those around you are giving in to endless distractions An insightful combination of big-picture views and micro-considerations that offer a practical roadmap to set and stick with your priorities Practical applications of tried and true mindfulness and nonprofit strategy research that you can implement immediately in your organizationAn essential, desk-side resource for nonprofit board members, managers, leaders, and team members, Focused Fundraising is a one-of-a-kind toolbox designed to help you tackle the challenges you face every day.