Promoted: Wins, Losses and Lessons in Sales from the Promotional Products Business

Set out on an interactive journey through the world of sales and promotional marketing with Promoted by Jeffrey Masquelier. This perceptive book presents over fifty real-life stories that shed light on the road to success in the competitive arena of business development and customer care. Learn about the core principles of the sales profession as Masquelier shares his abundant experience and sales profession stories in the promotional products industry. Through personal accounts of sales success stories, he explores the diverse aspects of building a thriving career, from the early stages of apprenticeship to the peak of proficiency. Each story serves as a guiding avenue, taking readers through the intricacies of customer relationships, adaptability, business growth, and the art of generating referrals. Promoted is a candid look at the ups and downs of a sales journey. Masquelier doesn't shy away from sharing his losses and the valuable lessons gleaned from setbacks. This honest approach provides readers with a realistic view of the challenges faced in the business world and equips them with strategies to overcome obstacles. Masquelier explores the following topics in the book through different sales motivation stories,Effective business development techniques. The importance of apprenticeship in sales. Building and maintaining customer care excellence. Implementing robust systems for sustainable growth. Adapting to changing market conditions. Harnessing the power of referrals. Achieving work-life balance in a demanding profession. Whether you're a seasoned sales professional looking to refine your skills or an aspiring entrepreneur seeking inspiration, Promoted offers valuable insights applicable across various industries. The book serves as both a motivational tool and a practical guide, helping readers navigate their own paths to success in their sales journey.