Oliver, a formidable presence in UK PR academic circles, takes public relations practitioners to task for not devoting enough energy to the managerial and behavioral underpinnings of the profession. The book offers theoretical and empirical tools to understand the approaches that can help PR professionals excel in their own practice and in better serving their clients. While based on extensive research, the presentation of concepts is neither stodgy nor dry. This will be a useful tool for experienced PR managers trying to improve their game. Annotation ©2010 Book News, Inc., Portland, OR (booknews.com)
This challenging book reflects the intense discussion taking place on how public relations should develop and support management strategy. It links models and theories of strategic management to the PR function. The new edition includes more material on corporate reputation, research methods, public affairs, and information management.
This challenging book reflects the intense discussion taking place on how public relations should develop and support management strategy. It links models and theories of strategic management to the PR function. The new edition includes more material on corporate reputation, research methods, public affairs, and information management. Aimed at both practitioners and students, this book will help readers relate the day-to-day work to overall corporate policies and planning.
This challenging book reflects the intense discussion taking place on how public relations should develop and support management strategy. It links models and theories of strategic management to the PR function. The new edition includes more material on corporate reputation, research methods, public affairs, and information management.