Don’ttry to be interesting. That’s a fool’s errand. Do interesting instead. Makethe world light up by paying proper attention. Inthis book, writer and strategist Russell Davies has rounded up a bunch ofinteresting people to help you: - Notice more – practise paying attention and everything gets more interesting - Collect more – gather together what you’ve noticed, new ideas pop out - Share more – get good at sharing it all and more magic arrives You’llturn the things you notice into a compost of creativity – slow hunches, sparkfiles, scrapbooks and moodboards. It’s where unexpected elements collide toform new ideas. Then you’ll share those ideas. And you’ll learn something aboutyourself – your passions and interests. Your life and work will become morecreative, fulfilling and fun. Interestingisn’t a personality, it’s a decision. Don’t hunt for diamonds. Get fascinatedby pebbles.