How to Conduct Surveys: A Step-by-Step Guide 6th Revised edition

Fink guides readers in developing their own rigorous opinion surveys and in evaluating the credibility and usefulness of surveys created by others. She continues the emphasis from the previous edition on web-based surveys, which have become nearly universal. In this edition she also provides information on how to question children of all ages, addresses the ethical concerns that arise when working with young people, and discusses methods for describing how much confidence survey users can place in survey results. Annotation ©2016 Ringgold, Inc., Portland, OR (protoview.com)
How to Conduct Surveys: A Step-by-Step Guide, Sixth Edition is a practical guide by Arlene Fink which walks the reader through the development of rigorous surveys and how to evaluate the credibility and usefulness of surveys created by others.  In developing a survey, the reader is stepped through how to choose the appropriate type of survey, writing the questions and responses, formatting the survey, making the decision about the characteristics and number of respondents to include, how often they should be surveyed, and finally analyzing and reporting the results.  Reporting checklists are provided along with the confidence survey users can place in their survey results.  The 6th edition has added the following new topics:    -International Surveys    -Qualitative Survey Data -- Validity and reporting    -Children and  Surveys, along with the ethics requirement for including children in surveys    - Margin of Error and Confidence Intervals    -Survey Report ChecklistsThe book is filled with numerous examples and checklists.  Every chapter includes practice exercises which are designed to promote the user's skills of analyzing, evaluating and producing information.