Propaganda & Persuasion 7th Revised edition

This textbook introduces propaganda and what it is, how it has shaped events throughout history, how to analyze it, and how to differentiate it from persuasion. Chapters also address the role of media and advertising, the study of propaganda and persuasion, propaganda and psychological warfare, and how propaganda works in modern society, ending with case studies of women and work during World War II, pharmaceutical companies, and the use of paid pundits to propagandize for the Pentagon. The book views propaganda as a form of communication and emphasizes the role of understanding information and persuasion in comprehending the characteristics of propaganda and how it works as a communication process. This edition has new coverage of social media as a disseminator of propaganda; updated case studies to demonstrate their relevance to past and contemporary culture and the study of propaganda campaigns; new coverage of how a propaganda case study can be structured to reveal the components of a campaign; a new case study on climate change and propaganda to replace the tobacco case study; a new section on demagoguery; updated research on persuasion and expanded coverage of collective memory; current examples of propaganda, including the ways it is disseminated on the internet; a new appendix on cyber propaganda; and new illustrations and photos. Annotation ©2018 Ringgold, Inc., Portland, OR (protoview.com)
Reflecting the remarkable changes in the world of propaganda due to the increasing use of social media, this updated Seventh Edition provides a systematic introduction to the increasingly complex world of propaganda. Viewing propaganda as a form of communication, the authors help you understand information and persuasion so you can understand the characteristics of propaganda and how it works as a communication process. Providing provocative case studies and fascinating examples of the use of propaganda from ancient times up through the present day, Propaganda and Persuasion provides an original model that helps you analyze the instances of propaganda and persuasion you encounter in everyday life.  New to the Seventh Edition: New coverage of social media as a disseminator of propaganda offers you an up-to-date perspective. The book’s four case studies have been updated and strengthened to demonstrate their relevance not only to past and contemporary culture, but also to the study of propaganda campaigns. New coverage of how a propaganda case study can be structured to reveal the components of a campaign allows you to compare strengths and weaknesses across different types of campaigns and evaluate the relative success of various propaganda strategies. Updated research on persuasion and expanded coverage of collective memory as it appears in new memorials and monuments enhances the presentation. Current examples of propaganda, especially the ways it is disseminated via the Internet, deepen your understanding. - New illustrations and photos add a unique visual dimension that helps you conceptualize methods of persuasion and propaganda.