Content Is King: The Complete Guide to Writing Web Content That Sells

Create Content That MattersWe’re living in a digital age that produces more words and published website pages each day than any person could hope to read. The indexed web contains over 5.99 billion pages of material and content. Over 91% of B2B marketers rely on content marketing to reach customers, and 86% of B2C businesses think content marketing is a key strategy to reach business goals. These facts show that website copywriting is important, but most businesses and freelance writers take their best guess rather than relying on proven content strategies.While there are many books out there about content marketing, they’re overwhelming, especially for a new business owner. The website is the foundation of a digital marketing strategy because it’s the only content completely owned by the creator. Content Marketing 101 helps solopreneurs, those businesses new to content marketing, and freelance writers creating content on their behalf to uncover the secrets of writing compelling, search-engine friendly content. While there are plenty of blogs out there about the general process of creating content, most of them fall short in explaining the psychology of writing for the Internet and mobile readers.Learn meaningful aspects to consider in writing for the web, including:How search engines work and review contentHow mobile and online readers consume informationThe key content pages a website needsThe most common mistakes business owners make in publishing contentHow to create an editorial calendar and choose topics for publicationChecklists and action plans to customize for your own site Website Content 101 is a proven path and soup to nuts explanation of the most common website pages needed today and how to approach each one for maximum return on content investment. From author Laura Pennington Briggs, former teacher turned entrepreneur and freelance writing expert. She's the author of several books including "How to Start Your Own Freelance Writing Business" (2019) and "The Six Figure Freelancer" (2020).