"There are 41m solopreneurs in the US and 3.5m in the UK. Many of these are not twenty-something tiktokers, they are 30 leveraging their learned experience as freelancers, designers, consultants, coaches and marketers. The challenge for all expertise ledbusinesses is they have a blind spot, they struggle to market themselves because they are their product. Many of them don't aspire to go global, but their continual struggle to market themselves leaves them not growing, not contracting and no real confidence in any of their marketing and sales. This book will provide individuals with practical advice that will help them promote their business more effectively. Not just lofty principles but how does that help them, how they can take action to grow their business online and achieve those priorities. The guiding principle for the book: Make the complex simple and make knowledge actionable. It will blend both knowledge, actions and mindset as many solopreneurs get lost in their own heads when it comes to marketing."--
Get more clients, grow your business faster, and spend less time selling! Are you new to getting clients online? Are you struggling with building your crowd and converting them into clients? Are you tired of having to sell? Do you feel like nothing is working? A common challenge for expertise-led businesses is the struggle to market themselves, leaving them frustrated with their stagnant growth and ineffective marketing and sales strategies. In Get Growing, Dean Seddon shows you what really works when it comes to sales and self-promotion. The founder of the fastest-growing business consultancy in the UK, Dean has helped thousands grow their brands and expand their reach, ranging from individual freelancers to international corporations like Amazon, Mastercard, and Microsoft. You don’t need to have a big budget or spend all your time harassing people for sales. Using Dean's simple and scalable methods, you can attract the right audience and convert them into paying customers. Filled with proven ways to grow your business, real-life stories, illustrative examples, and practical applications, this comprehensive guide: Offers practical advice for building awareness, belief, and relationships to eliminate ‘"selling" Explains packaging your services and expertise based on value, not price Features step-by-step guidance on leveraging social selling and personal branding to accelerate growth Provides methods for consistently increasing revenue without cold-pitching, expensive ads, or complex funnels Dean Seddon's foolproof process teaches you to leverage your time and build an audience of people who need what you sell. Get Growing is essential reading for all business owners who feel overwhelmed and confused when it comes to marketing their services and expertise.