"This book cuts through the jargon and complicated formulae to focus on the key concepts in sports economics, introducing the fundamentals in a concise and engaging way, to give the reader without a background in economics the tools with which to read and apply sports economics in their work. Full of real-world cases and stories, the book offers a short economic history of sport and explains the economic foundations of the world of sport today, from local leagues to mega-events. Covering both amateur andprofessional sport, it explores and explains the most important issues in contemporary sports economics, from player transfer markets and the rise of women's sport to the spending behaviour of fans and the growing shadow of corruption. A fascinating readfor any student, researcher or practitioner working in sport, or for the general reader who wants to understand the background to many of the most important stories in sport today, this is the only book on sports economics that you will ever need"--
This book cuts through the jargon and complicated formulae to focus on the key concepts in sports economics, introducing the fundamentals in a concise and engaging way, to give the reader without a background in economics the tools with which to read and apply sports economics in their work.
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