This undergraduate textbook introduces the basics of social psychology with the goal of allowing students to apply what they learn to the rest of their lives even if they do not continue studying psychology. The emphasis is on how the topics are related to each other in relevant and important ways, so it presents social behavior and the scientific study of it in a conceptually and thematically integrated approach. The topics include asking and answering research questions, perceiving groups, attitudes and attitude change, interaction and performance in groups, and helping and cooperation. Annotation ©2015 Ringgold, Inc., Portland, OR (protoview.com)
Using an engaging narrative, this textbook demonstrates how social processes are inherently interconnected by uniquely applying underlying and unifying principles throughout the text. With its comprehensive coverage of classic and contemporary research—illustrated with real-world examples from many disciplines, including medicine, law, and education—Social Psychology 4th Edition connects theory and application, providing undergraduate students with a deeper and more holistic understanding of the factors that influence social behaviors.