Letting Go of the Words: Writing Web Content that Works 2nd edition

"Learn how to have great conversations through your site or app. Meet your business goals while satisfying your site visitors' needs. Learn how to create useful and usable content from the master - Ginny Redish. Ginny's easy-to-read style will teach you how to plan, organize, write, design, and test your content"--
This comprehensive volume on the language of web design provides practical advice for developers on the effective use of text and language in the creation of highly usable websites. Fully revised and expanded for this second edition, the work covers topics such as developing content strategy, ease-of-use design, content organization, conversations and key messages, marketing integration, linguistic tuning, effective media use, and usability testing. Chapters include succinct summaries, full color illustrations and annotated screenshots illustrating key concepts and examples of effective and non-effective web design. Redish is a design consultant and instructor. Academic Press is an imprint of Elsevier. Annotation ©2013 Book News, Inc., Portland, OR (booknews.com)

Web site design and development continues to become more sophisticated. An important part of this maturity originates with well-laid-out and well-written content. Ginny Redish is a world-renowned expert on information design and how to produce clear writing in plain language for the web. All of the invaluable information that she shared in the first edition is included with numerous new examples. New information on content strategy for web sites, search engine optimization (SEO), and social media make this once again the only book you need to own to optimize your writing for the web.New material on content strategy, search engine optimization, and social mediaLots of new and updated examplesMore emphasis on new hardware like tablets, iPads, and iPhones