Duotone: Limited Colour Schemes in Graphic Design: Limited Colour Schemes in Graphic Design

What at first glance seems to be a limited solution reveals new and unexpected possibilities in this publication. Now in paperback, Duotone explores the possibilities and applications of two-colour printing technique, which uses either two shades of the same colour, black and one tint, or two different colours. This method brings out middle tones and highlights, and its results are vibrant, colourful and stunning, generating maximum expressivity while minimising production costs. The wide selection of projects in the book covers different design categories, from logos, brochures, posters, packaging materials, book covers, posters and exhibition materials to screen designs for corporate websites and promotional microsites. The variety of designs reveals the magic of duotone techniques and how designers and artists make full use of its possibilities to create dramatic and dynamic compositions. Duotone is the next big trend in graphic design. It enhances readability, makes the most of minimalist designs without overwhelming the eye, and is the perfect way to effortlessly create unforgettable atmospheres. AUTHOR: Wang Shaoqiang is a professor at the Guangzhou Academy of Fine Arts (China) and Doctoral Supervisor at the College of Arts and Humanities of the Macau University of Science and Technology. He is a prolific editor whose titles focus on design, art and lifestyle. He is also the editor of Design 360 Degrees magazine and Asia-Pacific Design yearbook. He has been invited to lecture at numerous universities, design academies and organisations, and he has been a jury member for China's most prestigious design and illustration awards. SELLING POINTS: . Now in paperback, this publication explores the possibilities and applications of the duotone printing technique . Duotone is the next big trend in graphic design, characterised by the search for maximum expressivity with the minimum costs . An inspirational title for professional graphic designers, students and anyone working in the graphic arts 300 colour illustrations