Glow In The Dark: How Sharing Your Personal Story Can Transform Your Business and Change Your Life

When you talk about yourself and the work you do, what message do you convey? Do you tell your best story and show your most authentic self, or do you undersell your talents and fail to sell your strengths? Too many of us feel like imposters, playing down our achievements, failing to do our brilliant ideas justice. Many of us are simply too afraid of what people might think or say if we showed up as our authentic selves in public and shared our true stories. Countless brilliant ideas will never see the light of day because people are too timid to truly be themselves. It doesn't have to be this way. This book will help you get comfortable with being yourself in public, accept who you are, and celebrate every part of you and your story - even the scary bits.   No matter where you are on life's journey, no matter what your experience or background, you can learn a simple framework to turn your myriad of experiences into a powerful, engaging, and clear origin story that people will connect with, remember, and want to share with others on your behalf. From hiding your talents to glowing in the dark, this book will help you tell your story with confidence.
Imposter syndrome is a term that all but the most overconfident of us will recognize. Acknowledging self doubt and uncertainty needn't imply weakness, and the urge to question one's own position and opinion is a necessary step to being thoughtful and thorough. That said, a lot of people spend a lot of time worrying about being underqualified, unenlightened or just a fraud or phony - when they could otherwise be getting on with doing great work. This book, by a self-confessed 'Imposter'- Mark Leruste - is a wake up call for everyone tired of feeling that way and ready stop holding themselves back from creating a positive change in the world. It will show you how to stand out from the crowd if the idea of standing out in the first place terrifies you, and will serve as a constant reminder that you are not alone, have much to offer the world, and can start correcting your negative thought-patterns right away. The louder the world gets, the quieter we become. The quieter we become, the harder it is to make an impact, especially if we have something important to say, sell or share. This book will help readers face down their feelings of being an 'imposter' and provide them with a practical guide to becoming more visible, enabling them to overcome their fears and resistance whenever they next arise.