Ding Dong! Avon Calling!: The Women and Men of Avon Products, Incorporated

""Ding Dong! Avon Calling!" A whole generation of Americans can sing those words to the tune of a two-chime doorbell. The Avon Lady was made famous in the 1950s by the legion of suburban women who rang doorbells and gave away tiny lipstick samples shapedlike bullets. Some would know the Avon Lady through a stack of catalogs left in a staff lounge or on a counter at the beauty shop. Today, the Avon Lady most likely appears as an e-representative through a webpage who, if requested, will personally deliver beauty and cosmetics products right to your door. The Avon Lady is a company representative who sells lipsticks and lotions, eye shadows and mascara, shampoo and perfume. She is an independent contractor, so she keeps a portion of her sales as commission and can build her business as big or as small as she wants. A woman in business, the Avon Lady serves as a model to test assumptions about what business is, what an entrepreneur does, how managers work, and what economic independence looks like. This book is a women's business history about a company that promoted women as entrepreneurs, not merely consumers. While Avon, known as the California Perfume Company during the first fifty years of its history, sold cosmetics and beauty products, this book is not about the products themselves. It instead focuses on the hundreds of thousands of women who owned their own businesses selling those products"--
The Avon Lady acquired iconic status in twentieth century American culture. This first history of Avon tells the story of a direct sales company that was both a giant in its industry and a kitchen-table entrepreneurial venture.With their distinctive greeting at the homes across the country--Ding Dong! Avon Calling!--sales ladies brought door-to-door sales of makeup, perfume, and other products to American women beginning in 1886. Working for the company enabled women to earn money on the side and even become financiallyindependent in a respectable profession while selling Avon's wares to friends, family, and neighborhood networks.Ding Dong! Avon Calling! is the story of women and entrepreneurship, and of an innovative corporation largely managed by men that empowered women to exploit networks of other women and their community for profit. Founded in the late nineteenth century, Avon grew into a massive international directsales company in which millions of "ambassadors of beauty" sat in their customers' living rooms with a sample case, catalogue, and a conversational sales pitch. Avon was unique in American business history for its reliance on women as representatives, promising them not just sales positions, but achance to have a business of their own. Being an Avon Lady avoided the stigma that was often attached to middle-class women's work outside the home and enabled women to maintain the delicate balance of work and family. Drawing for the first time on company records she helped acquire for archives,Katina Manko illuminates Avon's inner workings, uncovers the lives of its representatives, and shows how women slowly rose into the company's middle and upper management. Avon called itself "The Company for Women" and championed its high flyers, but its higher echelons remained dominated by menwell into the 1990s.Avon is more than perfumes and toiletries, but a brand built on women knocking on doors and chatting up neighbors. It thrived for more than a century through the deceptively simple technique of women directly selling beauty to women at home.