Product-Led Organization - Drive Growth By Putting Product at the Center of Your Customer Experience

"A product used to be one part of the customer experience, but for digital enterprises, the product *is* the experience. Product is the new competitive battlefield. Business models increasingly rely on inbound demand and self-service evaluation, which makes the initial product experience key to customer acquisition. This book explains how Product Teams can design a great experience into the product itself. Aspects of sales, marketing, service, support and education--these touchpoints must now converge inside the product. The problem is, much of the software available today doesn't measure up. The result? Users turn up their noses, opting for more elegant and intuitive alternatives, and rejecting or ignoring more than 80 percent of software features. Pendo was the first SaaS company to make software for product managers. They have been committed to equipping and serving product teams with information, thought leadership and best practices since 2013. Their goal has always been to help these product leaders do their jobs better and to advocate for their roles/careers"--
A playbook on product-led strategy for software product teams There's a common strategy used by the fastest growing and most successful businesses of our time.   These companies are building their entire customer experience around their digital products, delivering software that is simple, intuitive and delightful, and that anticipates and exceeds the evolving needs of users. Product-led organizations make their products the vehicle for acquiring and retaining customers, driving growth, and influencing organizational priorities. They represent the future of business in a digital-first world. This book is meant to help you transform your company into a product-led organization, helping to drive growth for your business and advance your own career. It provides: A holistic view of the quantitative and qualitative insights teams need to make better decisions and shape better product experiences. A guide to setting goals for product success and measuring progress toward meeting them. A playbook for incorporating sales and marketing activities, service and support, as well as onboarding and education into the product Strategies for soliciting, organizing and prioritizing feedback from customers and other stakeholders; and how to use those inputs to create an effective product roadmap The Product-Led Organization: Drive Growth By Putting Product at the Center of Your Customer Experience was written by the co-founder and CEO of Pendo—a SaaS company and innovator in building software for digital product teams. The book reflects the author’s passion and dedication for sharing what it takes to build great products.